Business Blogging Articles Buzz Marketing

In order to achieve maximum search engine visibility, you need to think a bit like a search engine when writing the copy for your website.

Filed under: Articles Copywriting SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

• 2500 new pages in the index
• Blog strategy gains inbound links
• Blogging a huge success

Filed under: Business Blogging Case Studies Link Building Web Marketing | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Technology continues to revolutionize the sales and marketing efforts of firms worldwide. Businesses must either adapt or put themselves at risk. Companies and customers communicate and interact with each other in substantially different ways than 10 or even 5 years ago. Direct and interactive marketing are converging, financial metrics are increasingly mainstream, and customers expect channel “silos” to be broken down. Learn how to benefit from the new tools and thinking in managing customer relations to increase sales, improve strategies, and reach online and offline markets.

Search engine marketing

• Make your site “search engine friendly”
• Explore “Pay-per-click” search advertising
• Analyze benchmarking, competitive intelligence and ROI
• Identify trends in contextual, behavioral and local advertising

Create a buzz - viral marketing

• Explore blogs, RSS feeds, forums, wikis and more
• Harness “word of mouse” to enhance your brand
• Discover the “sneezers” who will spread your viral message

Filed under: Business Blogging RSS Marketing Seminars Web Marketing | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

An RSS feed is merely an XML file that you host on your Web server — it kind of looks like HTML code. But don’t let its simplicity fool you; in the hands of a sophisticated marketer, the potential applications for RSS are huge.

Filed under: Articles Ecommerce RSS Marketing | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Effective search engine optimization (SEO) starts with keyword research. If you chase after the wrong keywords, your search engine optimization efforts will be a waste of time.

Filed under: Articles Keyword Research SEO | Email to a Friend | Printer-Friendly | 1 Comment »

Spread the word:      

Links are the currency of the Web, so it is important to have a plan in place to improve the number and quality of the links to your site from the outside.

Filed under: Articles Link Building SEO | Email to a Friend | Printer-Friendly | 9 Comments »

Spread the word:      

Blogging is one of the hottest trends on the net. A blog (short for “web log”) is a web-based diary where the author can ruminate on whatever strikes his or her fancy. The blogger may share photos, poetry, political views, gossip, industry trends, business advice, or the latest on their personal life. By definition, blogs are organized in reverse chronological order. Many are updated daily. They can have one or multiple authors, such as a community blog.

Filed under: Articles Blogs Business Blogging SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Is something missing in your marketing mix? New channels are opening doors to the increasingly, tech-savvy consumer. RSS feeds and alerts, blogging, mobile communications and “mapping and monitoring” online conversations are among the newest marketing tools available.

• Understanding these new channels
• Leveraging them for customer retention and acquisition
• Building rapport with bloggers, and promote your products and company in the blogosphere
• Personalizing the content in the RSS Feed to each subscriber
• Tracking readership and response
• Advertising on blogs and within RSS feeds
• Podcasting (think: on-demand Internet pirate radio)
• Distribution channels (RSS search engines, directories, Web-based aggregators, RSS news reader software)
• Not just for bloggers and news sites — e-tailers embrace RSS as a channel

Moderators:
Stephan Spencer, Founder & President, Netconcepts
Marc Tramonte, Director of Integrated Marketing, Microsoft Corporation

Panelists:
Royal Farros, Chairman and CEO, MessageCast
Gard Gibson, Account Group Director,VML Inc.
Mark Goldstein, CEO, Loyalty Lab Inc.
Mark Grindeland, Co-founder, m-Qube
Dana Vandenheuvel, Director of Business Development, Pheedo
Debbie Weil, President, WordBiz

Filed under: Business Blogging RSS Marketing Seminars Web Marketing | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

The most important aspect of buzz marketing is being able to create a story that consumers as well as the media will find interesting and relevant. That story can be simple—but it must be visual. It can start with a product, but it must have a contagious element added in. The reason that people talked about the Palm Pilot, for example, was its “wow” effect—and it was visible. Some may say this is not part of marketing. Our panel disagrees.

Filed under: Articles Buzz Marketing | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

“When done well, a blog can help establish a reputation for thought leadership and provides a human face for your customers,” said Netconcepts president Stephan Spencer in an interview with the Dominion Post. “People like doing business with people, not companies.”

Filed under: Business Blogging Press | Email to a Friend | Printer-Friendly | No Comments »

Spread the word: